About Inspire Greatness

The Aveda Inspire Greatness Institutes are a network of schools that offer Cosmetology, Esthiology, Massage and Makeup programs.

With Aveda, Possibilities are Limitless

“Anyone can teach you to cut hair. Aveda Education aims to help you grow as an individual, as a business owner, as a human being.”

-Horst Rechelbacher, Aveda founder



“Our mission at Aveda is to care for the world we live in from the products we make to the ways in which we give back to society. At Aveda we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.”

-Horst Rechelbacher, Founder 

Be creative every day.
We’ll prepare you for an exciting and rewarding career in the beauty, fashion and wellness industry where you will get to be a part of cutting-edge style and experience the newest advancements in beauty and skin care solutions from Aveda.

Do what you love.
We provide you with the tools and skills to do what you love. Be a Hair Stylist, Esthetician, Massage Therapist, Nail Technician, Makeup Artist, Fashion Show/Movie Stylist, Artistic Director, Spa Coordinator, Global Purefessional, Educator, Wellness Consultant or even a Salon/Spa Owner!

Earn more than the industry average.
Aveda is recognized as a luxury brand and with higher service prices, you can expect to earn a greater income than the industry average. With the average full-time stylist salary in the US being $50,000 per year and up to $60,000 in four years for dual-licensed spa technicians, you have an opportunity to make a great future for yourself with Aveda.

Make a difference in the world.
At Aveda, we live our mission. When you join Aveda, you become part of an internationally recognized brand committed to environmental sustainability and making a difference in our world. With the use of 97% certified organic ingredients and eco-friendly recycled packaging, all manufactured using 100% wind power, we strive to set the example for environmental responsibility. And we don’t stop there–we make giving a part of our culture and each April we come together to raise funds for Earth Month to support clean water initiatives around the world.

Why Aveda Institute?

Our Points of Difference

Aveda Institute’s programs embody a balanced view of beauty that encompasses nutrition, body care, health and wellness. Our exclusive curriculum sets the trend within the beauty and wellness industry-worldwide.

Beauty is as Beauty DoesSM
An Aveda education teaches how to become environmentally responsible by giving you the tools to minimize your global footprint, thus creating a greener planet. Aveda is also one of the largest purchasers of organic ingredients working with indigenous peoples and farmers all over the world. Aveda has also increased its PCR packaging up to 95%.

Lifestyle Career
Aveda Institutes offer a large network of global job opportunities. As an Aveda graduate, students have access to our worldwide network of over 7,000 salons and spas in over 20 countries. The average full-time salon salary across the US is $50,000 per year while Dual-Licensed Spa techniques can expect to earn up to $60,000 within the four years. In the last two years there’s been a 61% increase in the amount of Aveda salons and spas.

Global Recognition
Aveda is synonymous with innovation and excellence. Once you have completed your education, your diploma will have international brand name recognition. Employers will recognize the standard of an Aveda education and consider this when offering you employment.

Practical Experience
At Aveda, students receive practical hands-on experience with a diverse clientele. This allows students the opportunity to work with many different skin, hair, body and personality types while perfecting their skills. Our locations in Denver, Tucson and Provo offer great exposure to potential guests that work, live or visit the area.

From Aveda Sensory Journeys to Stress Relieving Rituals, we teach our students to individually pamper our guests to increase retention and offer a unique point of difference. We also strive to set an example by instilling personal wellness with yoga classes, nutrition workshops and health fairs.

Connect Aveda
Retailing accounts for a large portion of income in a salon/spa. Our students learn retail skills through educating
guests on products and services and home care. By doing so, you will be able to retail more effectively and successfully.

Live the Mission
Aveda Institutes utilize Aveda’s plant-based products exclusively in all activities, educational and merchandising programs. Our brand has always been rooted in environmental sustainability.

Continuing Education
Learning never ends! As a student, you’ll have the opportunity to study abroad in locations like London, Madrid, India and Tokyo. Our Master Series workshops and community events take your education to the next level.

Aveda is one of the fastest growing worldwide salon networks and the most successful salon business model in the industry. You’re a part of the family from the first day of school through continued education and employment.

Belief Statements

Connecting fashion, beauty, wellness and art.


  1. We believe in treating ourselves, each other, and the planet with care and respect.
  2. We believe social responsibility is our responsibility.
  3. We believe ecological and profit goals are mutually achievable.
  4. We believe our authenticity and experience are our points of difference.
  5. We believe in inspiring and educating people to integrate wellness and beauty in their lives.
  6. We believe in the power of oneness: from our global image to a focused network.
  7. We believe learning never ends.
  8. We believe in encouraging innovation and empowered decision-making.
  9. We believe our actions, products and services should always embody excellence.
  10. We believe personal and organizational balance is the key to sustainable business.
  11. We believe true leadership is delivered with passion and by example.

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